Macro marketing environment

First of all, the paper introduces the conception and the features of the cartoon marketing, then, analyzes the macro competition environment of the China's cartoon by using the PEST.

本文首先推荐了动漫营销的概念和特点，接着运用PEST分析了中国动漫的宏观竞争环境。

Thirdly, it analysis the enterprise marketing environment from the respect of macro-environment, macro- environment and intra source and also tell the strength and weakness of XCMG wheel-loader.

第三部分从宏观环境、微观环境和企业内部资源三个方面分析企业营销环境，并进一步分析徐工装载机的优势和劣势；

Part 2, analyzing the macro environment and micro environment of s company, analyzing the marketing opportunities with the Ansoff Matrix and SWOT Matrix.

论文的第二部分分析了S公司所处的营销环境和S公司内部经营状况，并进行了SWOT分析和安索夫矩阵分析。